Jay Sean Keep a Child Alive (KCA) to launch DIGITAL DEATH campaign on December 1st to raise 1 million for those affected by HIV/AIDS. New York, NY (November 30, 2010) -Keep a Child Alive's (KCA) co-founders Leigh Blake and Alicia Keys announced today the launch of the DIGITAL DEATH campaign as part of KCA's larger fundraising effort BUY LIFE. Both campaigns were developed by TBWA/Chiat/Day New York. On Wednesday December 1st, World AIDS Day, Alicia Keys, Lady Gaga, Kim Karadashian, Ryan Seacrest, Jay Sean, Swizz Beatz, Serena Williams, Sarah Brown, The Buried Life, Elijah Wood, Janelle Monae, Kimberly Cole, Daphne Guinness and Bronson Pelletier will end their digital lives and sign off from all social networking platforms including Twitter and Facebook in solidarity for those in Africa & India affected by HIV/AIDS. The participating celebrities will not come back online until 1 million has been collectively raised for KCA. To buy back the digital lives of participating celebrities, fans and followers can text BUY LIFE to 70500 to donate £5 to Keep a Child Alive. Alternatively they can donate through the website buylife.org. Worldwide.