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Shiseido Aupres line

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  • Shiseido Aupres line

    i was in China recently and saw the Shiseido Aupres line that is specially formulated and designed for the Chinese market; established in 1991, it's a joint venture with a Chinese company, Shiseido is the major stakeholder and the marketing strategy places emphasis on the Japanese research on Chinese skintypes and the Shiseido brand is prominent on the advertising and packaging...very interesting strategy of targetting the country with the most number of women

    the packaging of Aupres' skincare line is reminiscent of Shiseido's The Skincare range and just recently, Aupres gave its cosmetics line a makeover with popular Chinese actress Vicky Zhao Wei fronting the campaign. packaging for the new makeup line is very classy with red lacquer compacts. prices are on the highend with 100yuan for a lipgloss
    Last edited by stellatan; 12-03-2005, 11:58 PM.

  • #2
    aupres now has a website


    • #3
      Looks like CDP!


      • #4
        The three major Japanese cosmetic companies all have their lines just for Chinese market, for Kose, it's Avenir(not very sure about the spelling) and some other lines...Even western company,L'oreal, has several Chinese brands in this kinda stakeholder, joint venture form.


        • #5
          i've seen the avenir line but didn't check out in detail

          l'oreal acquired chinese company yue-sai last year

          everyone's getting into the chinese market